Insight × Strategy × Creativity × Execution

Marketing.
Consulting.
Nu-Media.

We only sell strategy that works. And we answer for it.

Civic oversight Public records become questions and evidence-led videos Explore the service →

MeiMei Hotpot original music video “Hotpot No. 1” | 4Force Nu-Media

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In-house

Brands · Systems

MeiMei Hotpot

Hotpot brand · Franchising

Takeout-only hotpot with style. At least 1,000 ml of broth in every bowl. Leftovers make a second meal at home.

Visit MeiMei Hotpot →
Hotpot, made like bubble tea.
Takeout only, styled like a bubble-tea shop, at least 1,000 ml of broth in every bowl. Not a traditional hotpot place. It’s a reboot in a bowl, built for grown-ups so tired they’re about to short-circuit.

Great broth. Plenty of broth. Finish it and you’ll feel… fine, actually.
MeiMei Hotpot

4forcelab Systems

AI systems we write and run ourselves.
From AAI procurement structure analysis to our e-Sign electronic signature system, we build our own crawlers, algorithms, and interfaces. Every time AI gets better, so does what we can do here.

Applied AI · Systems development

Analysis and tooling we build ourselves. AAI procurement structure analysis and our e-signature system both came out of here, and the stack keeps growing as AI does.

AAI system → e-Sign Custom systems

4Forcelab Studio

Three cameras. Three lenses. Three lights.
Sony FX30 Cinema Line as the A-cam, ZV-E10 II × 2 as B- and C-cams. Three Sigma lenses (16mm wide, 56mm portrait, 18-50mm standard zoom) cover every shot size. Rode Caster Pro II mixing desk, Shure MV7+ × 2 plus DJI Mic 3 wireless audio. Aputure Amaran 200X / 60X spotlights plus PT2c full-color tube lights: every light in the room under control.

Built for Vodcasts and Podcasts. We help you find your show’s format and your own voice.

A/V production · Owned-media studio

We have our own recording studio and can help you plan your show’s format and content direction. Production services are still expanding.

Podcast Vodcast Interview shows

Mental Gym

Journal of thinking · One-on-one sparring

Daily life, work, philosophy. Practice asking questions, spotting assumptions, and saying clearly why you think what you think. Written by Wesley Juan, who also offers one-on-one thinking sparring.

Read the journal →
4force lab · A space for thoughtJournal of thinking / Wesley Juan

MENTAL GYM

Sunlight across a warm white wall and a single red chair: a seat kept for thinking.
Daily life, work, philosophy, and unfinished thoughts.READ. THINK. REPEAT.

Journal of thinking · One-on-one sparring

Take a seat.
See it from another angle.

Some questions don’t need an answer yet.
Start with one essay. Look again at the judgments you make on autopilot, and see what else they might be hiding. Mental Gym is Wesley Juan’s journal of thinking, and a place to work out your reasons, slowly, until they’re clear.

Enter Mental Gym · Read the journal

Restaurant Intelligence · Decision Engine

Scattered ledgers,
recalculated into decisions.

Your POS keeps one ledger. The platforms keep another. The payouts keep a third. RESTAURANT INTELLIGENCE reconciles three ledgers that never agree onto one basis: for every NT$100 you sell, how much actually makes it back to the store. We open our own stores, run our own numbers, and take our own hits. First we calculate your true commission rate. Then we talk about whether to move.

THREE-LEDGER RECONCILIATION

Three ledgers, one basis: POS, platform orders, and payout statements, reconciled. Every discrepancy gets a written explanation.

SIX DECISIONS

Six questions owners actually ask: commission, pricing, new items, break-even. Every chart ends in a decision.

SKIN IN THE GAME

We run our own stores. Two locations are the lab. When we call it wrong, we pay first.

Calculate my true commission rate → Three ledgers, one operating truth. | 4Force Lab engineering team

Civic Oversight · Council questions service

The government's public books,
worked into questions.

4Force runs a civic oversight service for council members, constituency offices, campaign teams and civic groups. Every day we go through public procurement, budget, final-accounts and subsidy data to find questions, then deliver lines of questioning, council scripts and short videos with the original sources attached. The question, the arithmetic, the sources, the county's likely explanation and the next follow-up are on your desk before the session starts. We work across parties and throughout Taiwan.

Naming it: the National Audit Office does that every year.
Following up: that takes someone speaking in the council chamber.

Issue Search · Issue Discovery

Every day we go through public procurement, budget, final-accounts and subsidy data to find the questions worth asking. Each one comes with links to the original notices and page numbers, so the other side can open them and run the same numbers.

AI-assisted questioning scripts · Drafting

We write each question into lines of questioning and a council script: the facts, the sources, the government's likely explanation and the next follow-up. We also turn it into a 60-second short video script. One hour of recording yields a week of council videos.

Case videos · Field Videos

These 17 published videos on county government were made with this system. Number checks, issue discovery and petition routing, each one with its method and original sources.

Case videos · every one with its method and sources

The engine behind it · AAI · Active Audit Intelligence

Tangled relationships, rearranged into structure.

These questions come out of crawlers we write ourselves, algorithms we build ourselves and statistics we run ourselves. AAI is a structure analysis engine. It takes masses of data that look unrelated and computes them into relationships, concentration and distribution you can actually read. Every conclusion traces back to the raw data. Computable. Traceable. Open to re-verification.

Live now: 4,446 committee-scored public tenders from the Pingtung County Government, 2023–2026. Who keeps winning, who keeps judging, how many days bidders got to prepare. All searchable. The four ledgers in EP22 were read line by line and checked item by item with the same method. The numbers are yours. What they mean is on you.

Enter AAI → What's already there, arranged. | 4Force Lab engineering team
See the civic oversight service → See the full worked example → EP22: the Pingtung County Government's four ledgers, checked line by line | 4Force Lab engineering team

4force OnePage | Your brand front door for the AI era

You don’t need another website. You need to be understood.

The moment a customer Googles you, an AI summarizes you, or a friend forwards you: is there one place that tells them in three seconds who you are, why you’re worth trusting, and what to do next?

4force OnePage builds you a brand front door that Google can read, AI can cite, and customers can forward. Social media is where you light the fire. This page is your home base in the AI era.

Don’t take my word for it. Search Google for “4force lab 萬合天宜”. This is how the machine describes us right now:

✦ Google · AI Overview

4force lab (Wanhe Tianyi Co., Ltd.) is an integrated marketing consultancy based in Pingtung, Taiwan. It offers brand strategy, owned-media management, and hands-on restaurant brand operations, and develops its own AAI public-procurement structure analysis system. Not to be confused with Wanhe Tianyi, the Beijing film and TV company of the same name; the two are separate entities.

Source4force.com.tw
4force lab 萬合天宜 Search it yourself →
Built for: realtors, insurance advisors, restaurants, delivery-platform sales reps, consultants, trainers, event projects, local shops, and any service brand that has to be understood in the age of AI search.
See the full OnePage service

About · Method

Integrated means nobody gets to say “that’s not my job.”

“Integrated marketing” has been used to death. It usually means “we take on anything.”
So do we.
The difference: before we take it on, we tell you whether doing it now just burns money.
If it won’t make money, we say so. If you still want it after that, it’s your call, and we do it.

We built MeiMei Hotpot and AAI ourselves, from zero to live operations. Client work gets the same people and the same method.

InsightAsk the wrong question and you pay for it, not us. So we get the question right first.
StrategySetting priorities means some things don’t happen this year. We’ll tell you which ones.
CreativityCreativity isn’t decoration. You can outsource decoration to anyone, for less.
ExecutionSwitch teams halfway and everything you spent so far is wasted. So when we take a job, we see it through.

Occam’s Razor
If fewer assumptions explain the problem, don’t pile on more. 4force lab takes the razor to budgets: first cut everything that doesn’t affect the result. What’s left is what’s worth paying for.

Five services

Enough attitude. Here are the five things we actually do.

First we find where your brand is stuck: it can’t explain itself, the content never lasts, one restaurant needs to become several, or you’re missing an outside advisor who understands business. Then we pick the fix: strategy, content, visuals, channels, or on-the-ground operations.

01

Brand Strategy

Good product, but you can’t say what makes it different?
Usually it’s not a talking problem. Even the owner hasn’t decided which customers to walk away from.
Positioning is exclusion, not packaging. Nobody can make that call for you. We lay out the options and what each one costs.

PositioningCompetitor researchVisual identity

02

Owned Media

Want to make content but can’t get past episode eight?
It’s rarely a shortage of topics. It’s reinventing the format every single episode.
We’ve produced our own shows, built our own studio, and boiled everything we’ve said down to a structure you can repeat. So the question isn’t “should we do it.” It’s which cadence your capacity can actually hold.

PodcastVodcastPersona coachingShow planning

03

F&B Branding

You can open a restaurant. Copying the brand is another matter. Menu, storefront, launch, franchising: we turn what one store got right into a playbook store number two can follow. We’ve opened two of our own.

Launch planningMenu designWord of mouthFranchise model

04

Creative Production

Visuals, video, copy.
Bought separately, all three are cheap, and plenty of shops will do them faster than we do.
The catch: every cheap piece has to explain who you are all over again. Whatever you saved, you pay back by the fourth one.

Visual designVideo productionCopy strategy

05

Business Function Diagnostic

Need an outside advisor who gets business? We become your customer and walk through every promise on your website. Wherever it breaks, we hand it back to the department that owns it: product, support, engineering, data, business model. We name who fixes it and what gets fixed first.

Red-team testingProduct auditData governancePR risk

Field Notes | The Principal’s proving ground

Where the Principal follows it all the way down.

This section is separate from client work. Here the Principal is the customer, the family member, the applicant. He digs into what happened until every point can be verified, then publishes it. Read it as evidence of judgment. Click through if you’re curious.

Public Trust Red Team｜EP1

Qingfu: the long-term care promise that went bankrupt

An award-winning care home. A claim of integrated medical and elder care. Vital-sign records, family communication, mediation, government accountability. All of it put through a public-trust stress test.

Long-term care governancePublic trustRecords audit
Read Qingfu EP1
Business Function Diagnostic

iCHEF × Uber Eats: a business-function red-team diagnostic

One Uber Eats order lost a modifier inside iCHEF. We followed that single ticket all the way up to 91APP: its product, support, data, and the story it tells in its financial reports.

SaaSProduct flowData governanceValuation narrative
Read the iCHEF case
Policy Warroom｜Pingtung Governance EP1

Pingtung County Government: the black box, fully documented

A NT$3,000 black box at a youth startup hub cracks open a bigger mystery: where did the national Forward-Looking Infrastructure money go? Inside: the full catalog of absurd sentences civil servants use to dodge a question. Section, department, county hall, Control Yuan: the whole bureaucratic closed loop, on record.

Policy watchPublic-trust red teamBureaucratic closed loopFOI Act vs. Art. 173
Read Pingtung Governance EP.1

Contact

The Principal

Wesley Juan

AI can generate anything except a person willing to put their name on it.
Every 4Force Lab project runs with the Principal’s name on the work and name on the numbers. I do what I say. If something goes wrong, you can find me.

10+ years in 4A agenciesTop-tier international agency work across 50+ business categories, running eight-figure NT$ budgets. Product, channels, PR, public opinion: nearly every round from the 4Ps to the 4Cs, fought at least once.
Three years on the front line in ChinaBased in Shenyang and Fuzhou from 2012 to 2015, building brands and distribution in the toughest market there is.
Master’s in Management, National Pingtung UniversityDepartment of Business Administration. Thesis (in Chinese): “Challenges for Restaurant Chain Brands in the Chinese Market: The Case of Company W,” archived in Taiwan’s National Digital Library of Theses and Dissertations. Verify it here →

4force isn’t a traditional company. It’s a task force, assembled mission by mission from real human experts and systems we built ourselves. That’s the “force” in the name. We operate like Anonymous, but I’m not anonymous. I’m the one you can look up and verify. Every promise is carried under my name.

Mental Gym | Wesley’s journal of thinking, plus one-on-one thinking sparring →

Can’t tell what we do? Just ask.

One thing first: if what you want is “make me something pretty,” we won’t be the cheapest option.
If you want someone to work out whether this money should be spent at all, let’s talk.

Email info@4force.com.tw
Phone 08-7350179
Principal’s direct line 0900-489-893
LINE iamwilljuan
Address 141-1 Xingfeng Rd., Pingtung City, Pingtung County 900, Taiwan
Chat on LINE

The Principal

Wesley Juan

Restaurant brand operations

  • Franchise business model design, brand visual design
  • In-house back-office system for purchasing, sales, and inventory
  • AI auditing, early risk warning, profit-model forecasting
  • SONAR competitor radar: restaurant-density scans of target areas in Taiwan, plus an automated site-selection search model

AI organization and governance

  • In-house, constitution-grade governance framework for multiple AI models
  • Multi-model command structure: strategy, engineering, editing, and audit, each with its own role
  • AAI government procurement analysis system, built for audits and investigations

Integrated marketing

  • Exclusive out-of-home ad inventory sales; managing teams on both sides of the Taiwan Strait
  • Google Ads / GA4 management and quarterly strategy reports
  • Integrated election campaigns: platforms, visuals, billboards, jingles, campaign trucks, video
  • Brand websites and gamified marketing: browser mini-games, card-draw prize systems

Education

National Pingtung University, Department of Business Administration
Bachelor’s and master’s degrees
Thesis archived by Taiwan’s National Central Library. Verify it here

Where he’s worked

4A ad agencies
Restaurant group, Shenyang, China
Restaurant group, Fuzhou, China
US semiconductor company
Japanese tech retailer

Mental Gym | Wesley’s journal of thinking, plus one-on-one thinking sparring →